Essay research

Today I read an article on Haute Couture written by Colin McDowell, renowned British fashion journalist and academic.
McDowell suggests that Haute couture is out of touch with the lives and attitudes of most women to such an extent that they hardly noticed the couture shows any more than the media did.
I think that he is suggesting that couture has lost its way from the modern woman and as the couture customer became extinct so did couture itself.
He also goes further to explain that new markets, especially in Asia and the Middle East, are now showing an interest in Haute Couture. This could mean that Couture has found a new market and that this new market still likes the old couture suggesting that couture may not have a need to evolve just yet.
McDowell also questions the relevance of Couture
 to the modern woman, who ever she is, but that in itself is a question that needs answering, is there a new woman that buys fashion and who is she?
McDowell also discusses whether there is new couture, something that is everything couture should be. couture in everything but its name. McDowell explains that John Galliano and Oscar De La Renta may be joining forces and with each other and this could spark off a new form of couture  he also debates the reality of Haute Couture  how authentically French is Haute Couture and whether Coutures new Asian interest could sponsor their own couture houses.
If the skills and techniques used are Haute Couture then what is location. Does it have to be made in France to be of the same quality or same standard. If in fact not all the people who work on true Haute Couture are in fact French themselves.
McDowell also questions if this is at all a bad thing, after all competition spurs excellence and quality.
Furthermore, McDowell explains how Couture is evolving without its own knowledge, with the young people working in the ateliers as designers, cutters and all other functions needed to create haute couture. Far from being lost in translation as couture expands to other cities and a new generation of fashion talents, the skills  knowledge and inspiration that real haute couture demands could be gloriously reinvented.

What brilliance to rejoice in the evolution of fashion at all levels including the most untouched, couture. Haute Couture is becoming universal, and transcends nations, without moving, for now at least

Colin's Column
Is Haute Couture Poised for Reinvention of Irrelevance?
Business of Fashion
22nd Jan 2013
http://www.businessoffashion.com/2013/01/colins-column-is-haute-couture-poised-for-reinvention-or-irrelevance-3.html