Fast Fashion: The Hidden Costs of “Affordable” Style
Written by: Norae
Shakur
Today’s consumers see “fast fashion” simply as an affordable
alternative to high-end designer garments. Some large retailers are even able
to mass produce copy-cats of runway fashions and distribute them to the public
in a matter of weeks. However, many of these products are cheaply made, ill-fitting,
and may fall apart within a few washes.
But when you regard fashion as FAST then that is what you
expect and maybe the fact that it will not be around in a few months doesn’t
bother you overly as it will no longer require space in your wardrobe then.
Fashion would have moved on and you would have to use its space with the new
trend you will purchase in order to still consider yourself as fashionable.
Fast fashion: Is the party over?
For low end retailers, sales are down and returns are up,
while the mid market and eco brands continue to grow.
Studies suggest that fast fashion is dying out and people
are now starting to taker an interest in investment pieces. People are linking
eco-brand with quality, if the producer of the clothing cares about where it
came from and who made it, well it’s a natural link to suggest that they also
care how they are made and that they are made well.
significant uplift in
sales of 'mid range' fashion brands such as Urban Outfitters and My-Wardrobe.com ,
where the average consumer spend has risen by 8.03 per cent year-on-year on
pricier items.
But to many these may still be out of their budget and they
are far from Couture.
With companies like H&M and Zara starting to feel the
crunch of the European financial recession and seeing sales dropping over the
past year, it may not be that fast fashion is dying, but only suffering as all
fashion is experiencing the tightening of belts during these austere times,
Debt crisis and rising
unemployment has dampened consumer morale, suggests that the lapse in fast
fashions reign is perhaps a momentary thing and that the dip in sales is just
that, a dip and not a new emerging trend that is here to stay.
Burberry feeling it too – Burberry beat forecasts 9% rise in
revenue – still not immune to Europe’s woes… less growth in us Asia and
emerging markets failed to offset the weaker ones
Daily Digit: H&M sales
Reuters
Published Tuesday,
Jan. 15 2013 , 9:53 AM EST
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