Fast fashion has made waves and continues to evolve along
side society and civilisation; it’s had break-through’s in fashion that should
not go unnoticed, high end fashion designers that are celebrated world over
have collaborated with high street chains to make designer fashion affordable
fashion.
Everyone could justifiable own a piece of actual designer
fashion, not the lipsticks and perfumes that the couture shows suggest is a
little piece of couture, but real designer fashions. With H&M leading the way with Versace, Lagerfeld and LAnvin collaborated and Topshop teaming up with Mary
Katrantzou, Jean Paul Gaultier creating swimwear for La Perla, and Olivia Rubin
doing her thing at Dorothy Perkins
By Katie Yiannakis
2012 DESIGNER COLLABORATIONS
Although this concept isn’t an old one, this is the idea
used when the couture houses first produced ready-to-wear collections in the
1960’s, and this is an area of the business that still seams to be thriving.
But we do have to consider cost for one moment
How cheap can you make
it? If it is about being less expensive – who can make clothes in a responsible
manner?
The New York Times
Is Fashion going out of fashion?
By Suzy Menkes
Unfortunately for most people the answer is probably no, and
this is an area that Couture prides itself on, making sure that they are paying
their skilled workers a good wage, but then at the prices they charge, they can
afford to can’t they? Well if you believe the media, when they declare couture
houses going into receivership such as the like of Christian Lacroix then maybe
they can not afford to be so generous and maybe it does not matter how much you
pay for your wardrobe, either the business can not afford to sustain a business
like couture or it can not be responsible with a business like fast fashion.
The Couture houses declare that their business isn’t about
making money out of their collections, rather that they are just a lost leader
that gains its revenue from sales of make-up and perfume with the couture
houses name branded on the side. This however seems to be no reason to pin
millions of money on when we have the likes of esigners that have never
produced couture and yet sell perfume without worry, such as Stella McCartney,
Alexander McQueen and Anna Sui
S. Menkes 21st Sept 2008
Colin’s Column – Is Haute Couture Poised for Reinvention or
Irrelevance
Colin McDowell
So Couture has a new market, Middle East
and Asia , a market that still speaks their language
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