As long as there is
the demand for cheap, mass-produced, “stylish” products it will continue to be
a booming market strategy. In this situation, the consumers can control the
outcome.
Written by: Norae
Shakur
Fast Fashion: The Hidden Costs of “Affordable” Style
so maybe its not something that is controlled by fashion,
maybe fast fashion is a demand that everybody has for mimicking the rich, if
you can’t afford to buy the dress that that A list star is wearing on the red
carpet then perhaps you can style your own with the help of the high street and
with Kate Middleton being named ‘high
street fashion queen’ and being reported to wear high street brand, maybe
its not the high street that needs to worry about where their next sale is
coming from but in fact couture that may well have been where a princess would
have bought her clothes in a decade not too far gone by. Now in these struggling
financial times, even royalty is thinking about the image they are portraying
and that would mean not wearing opulent clothes that could never be afforded by
the masses and showing a little empathy with the common man. Wearing clothes
from high street stores such as Topshop, increases sales for the high street
and makes celebrity fashion, affordable fashion. This is something that can not
be achieved by couture, even with the promise of a little piece of couture
within a perfume or cosmetic purchase. Maybe this little carrot isn’t enough
for the ‘common man’ anymore and celebrities such as Kate Middleton and http://www.mirror.co.uk/news/uk-news/kate-middleton-beats-cheryl-cole-186706
rihanna wearing river island denim, whilst championing our high street are also
powerfully allowing everyone to wear high fashion items at a fraction of the
high designer prices.
By Alice Watt Posted: Thursday 12 April 2012
The Duchess of Cambridge wore McQueen for her wedding, but has also
worn outfits from high street names including Joseph, Reiss and Whistles for
official engagements and the royal tour of Canada
By Mirror.co.uk
Kate Middleton beats
Cheryl Cole to be named high street fashion queen
Kate Middleton has
been voted the queen of high street fashion ahead of singer Cheryl Cole
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