All Saints - Visit

I have now visited Brent Cross and Lakeside All Saints stores and the only real difference is the store fronts, and that is only really slight, but Lakeside have no Singer sewing machines in the store window and only display one in the store which is being utilised as a clothing rail, where as the Brent Cross store had more Singer sewing machine

Shop Window

The shop windows seem to be split, one either side of the doorway and one side showing Men's Wear fashions and other displaying Women's wear. At present due to the season we are in both windows are highlighting the fact that it is Sale season.

The Women's wear showed an outfit which included a leather biker jacket and a little black dress with a twist.

Inside the store you where welcomed with a large doorway and a very clean and sharp looking display, which delicately advertised their sale. Even during peak sale season, they do not appear to want to allow the sales signs to dominate their branding.

When you first enter the store you also become aware of space, mood lighting and nothing is bright, the walls are, although mostly painted white brickwork, they are warn and weathered, helping to create a vintage basement feel. The mannequins are cream and a little worn looking helping to give a slightly vintage feel about the store, quality over new.

The sizing, although we are currently in Sales season so selling stock that is left over from the AW12 season, appears to be weighted towards size 6 and 8, with a few sizes venturing towards the size 6 and 4, but small amounts at the top end of 12 with very few at 14 and none that I could find any higher.

The swing tag is heavy and worn looking, with a feeling of vintage and antique with a modern twist. They are made from thick card and have leather and metal detail and secured by string attaching to garment. 

The sales that where made were placed in large vintage looking off white bags with only the name Ass Saints print on the side

The clothes inside the store range from evening wear, through office wear and include everyday wear and casual. You could essentially buy your entire wardrobe from All Saint, if you could afford to.

The sales staff all look as though fashion is important to them but it looks easy and a bit rock star meets Glastonbury. They all look a little quirky and as if they have a style of their very own.

They look as though they have a design philosophy of grungy designer wear, with an attention to detail and a strong eye on trend and fashion, looking at Topshop and Vivienne Westwood. They seem to relish in their vintage looking rock T-shirts and they have a very strong leather collection including many leather jackets. These appeared to be their signature pieces, along with draped dresses and masses of detailed embellishment.