All Saints - Trend analysis

I started looking at the All Saints website, which has a few new season items for the Spring Summer range, although more pieces would be added as the season closes in, I would think.

Colour:
Colour is muted tones, with a few pieces in light greys and off whites. A few colours are used to lift the muted tones with a little teal and silver, aqua and dirty pinks being used within prints and embellishments.

Silhouettes:
Whilst most garments are sympathetic to the female form, there is always a simplicity and an androgynous feel to the items, which reflects my interview findings, that items that do well will often be subject to minor alterations in order to be able to sell within the alternative section, men's wear of women's wear.
Asymmetric lines and draping is also apparent, with boxy lines used for jackets and outerwear.

Lines:
Tops: nothing too fancy, very casual looking items that could be dressed up with some styling knowledge, or confidence. Graphic prints seem very important to the All Saints signature and it would be silly if this was over looked within my collection.
Dresses: jersey, draping and print. The draping is kept to a minimum and the fabrics seem rich and soft.
Skirts: Leather seems to be the fabric of the moment, however I believe that as summer creeps in this will change. Mini skirts and pencil skirt, but this reflects the autumn winter trends.
Leather: Jackets are made with men and women in mind with a few pieces that are more feminine or masculine. Leather tops, and trouser as well as skirts with very expensive looking and feeling leather.
Jackets: Boxy, classic and simple styles. Some draping and clean lines.

With the interview and the store visit, along with the research online at their All Sites site, I have managed to put together a Customer Profile.

I then looked online for SS13 trends.

Stylesite is an amazing tool to look into future trends and I started with colour trends for SS13.
I looked through all the trends and felt that the muted tones where the most appropriate feel for All Saints and from the three main colour moods, it is my thought that NEUTRAL is most sympathetic to All Saints.
After continued research, I think that FAUX BLACKS would be an accent colour that would be included within the brand for SS13


I then continued with prints for spring summer, as this seemed to be important to All Saints. After looking through all the print ideas I rested on The Beauty Within. After visiting the store it was obvious that All Saints liked the grungy rock chick look, and this included many images of skulls, which seemed to be reflected within this print mood. I have decided to create a print that can be used throughout the range but mostly for their graphic t shirts range.

To Do:
1. Create a print for designs
1. Start design development