Sainsburys TU Brief - final illustrations

I decided to go with brights but tone down the colours slightly as I believe it is more fitting for the Sainsburys signature so going with a more mustard yellow and a more navy blue. The final line up will be 6 outfits comprising of a short and jacket combo, including a blue check print on the short turn up. The jacket will include elements of the boxy jackets seen on the runway from Chanel but a little more fitted. The other outfits, a dress, skirt, shirt dress, trousers, shirt and peplum waistcoat/shirt. All items can be worn separately with items already possessed in a customers wardrobe but equally can be worn interchangeably with each other. It would make sense for Sainsburys to include each item in alternate colourways, example: the mustard shorts should also be available in blue with yellow check or white with coloured turn-up. The white shirt dress could also be available with blue trim and so on. This would increase the customers choice without adding cost to production, as it would use fabrics that are already being purchased. Using poly cottons and gingham's, with suiting fabrics in blue and mustard's and viscose mix fabrics.

The crit went well, it appears I have covered all the areas requested within the brief, it may be that areas could be improved on, but that is always true of work. Nothing is ever truly complete, everything can always be improved on or added to, but sooner of later you need to put things into perspective and use your time productively. Next brief 'creative pattern cutting', research, experiment and design.