Straight after our crit on Thursday we received our new project, to research and spot a potential gap in TU's clothing ranges by developing a customer profile board, a trend board and design 6 outfits that could be sold in the store that answer to that gap.
I have started researching the stores demographic to try and help me ascertain their customer profile as i believe that once this has been established the other details will fall into place much more easily.
Research has taken me to a company called Experian, a company that develop customer profiling and arrange 'consumer classification systems' on behalf of major blue chip companies so that they can market and target correctly.
I have read each of the classification's and am finding it really hard to believe that any of them would be typical Salisbury's TU shoppers. Salisbury's as a whole suggest a well to do couple with good jobs, liberal views, a young family, urban and stylish, but I struggle to believe that this couple would also buy their clothes from Salisbury's and not Next or Debenhams.
I need to have a word with my tutor, see if she can help me to get things clarified a little more., maybe help me to look at things in a different way. I am also going to discuss with my peers, hopefully between us I can get a clearer picture of our Salisbury's demographic.
I will also need to find information out buy visiting a store and maybe sending an email to their Head Office, but I can not gaurantee a reply, I am very aware that although this project is one of my priorities it will not be a prioority for a Sainsbury's employee, So I need a plan that will work because I am relying on my hard work and practice not someone elses.
Need to visit a large Sainsbury's and take a good look at the clothing:
1. What types of clothing do they offer?
2. What types of fabric do they use?
3. What types of styles do they sell?
4. What areas of design do they cover? Lingerie, nightwear, casual, business, fashion, special occaision?
5. What age ranges do they cater for?
6. What types of detailing do they add to thier garments?
7. How much detailing do they have per garment? Is there a limit to avoid overloading the budget?
8. Do they include embellishment on their garments?
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